Posted on Leave a comment

How to build your career online in 2021

Millennials and Gen Z’s need to learn how to build their career online. The move to working from home will be the biggest long term career impact of COVID. If your work can be done on a computer, you need to know how to build your career remotely.

The future of working from home can be seen in Google which has no plans to go back into the office before mid 2021, and Twitter which has told its staff that they can work from home forever.

Companies have found that worker outputs improved, costs of running an office have shifted and the workforce has become more flexible by moving to remote working. Working from home is here to stay.

“[We have] changed the ways we work. This is supported through the greater use of digital and technological solutions and adopting a more flexible and trusting mentality.”
— Engineering & construction CEO, UK

Here are some baby steps to start building your career in a remote world.

Tip 1: Get a decent camera and sound system. Turn on your camera

Get a good camera and sound system
  • Men tend to leave their cameras on, women turn them off. Leaving your camera on makes it easier for your audience to connect with you.
  • If your voice is echoing, put a towel on the desk in front of you to stop the sound bouncing.
  • Close your curtains and get a softer light. There is a reason television studios have lighting specialists. Bad lighting can make you look like a stunned rabbit.
  • Check out some videos on how to look good on camera. People may have moved online but they still want human contact and you need to know how to make the best impression.
  • You need a good reception. This is a big disadvantage for rural, regional and remote people and there are still black spots in the metro area. My daughter has broadband to the home. I go to her place to do webinars.

Tip 2: Show your workspace on the screen

Background gives context
  • Lose the generic background provided by Zoom.
  • Check what is behind you that will show up on the screen. Make sure you like it.
  • Showing your workspace provides warm data about the context you are working in. People will understand your context and trust you faster.

Tip 3: Be like Bunnings

  • People on the Bunnings ads are just like the lovely helpful people in the store. They are Bunnings employees.
    • Look like a person in your industry. Don’t surprise your audience.
  • Bunnings always have a special to talk about and they want us to spend our money with them.
    • Be clear about what you have to offer and why you are connecting.
  • Bunnings ad staff know their stuff. Be authentic when you talk about your stuff.
    • A scientist I work with recently came into a webinar late and frazzled after dealing with her 2 year old. She had us all laughing before she started talking about her stuff.
  • Bunnings staff smile.
    • Everyone loves Richard Branson. No one likes Rupert Murdoch. Richard Smiles. Rupert scowls.

Summary

  1. Get good worktools and learn how to use them.
  2. Show your context to quickly make connections
  3. Build a friendly presentation strategy.

Learn more about 21st century careers at:

Become part of the network of West Australian professionals who are working to deliver the best career support in the world. 

Keep up to date with the latest career news in Western Australia. Subscribe to the Infocus Careers Newsletter as your first step towards linking to a world of insanely great career ideas.

EMAIL: Bev.J@infocus-careers.com.au 

Bev Johnson

Infocus Careers is an independent organisation which is solely supported by insanely great subscribers who share information with me, support each other and help me to pay my bills.

I can talk about careers under water so if you would like to chat about how I can help you to improve your career or the services you deliver, give me a ring on 0434056412 or email me at Bev.J@infocus-careers.com.au

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.