Employers check your Facebook, Twitter and Instagram accounts as part of their recruitment process. Google is your CV and needs to be an advertisement for you as a brand.
If you have ever said or posted something online that you would rather a potential employer didn’t see then you need to it clean up BEFORE you send in a job application or start up a LinkedIn account.
Google your name to find any references to yourself on the Internet.
Delete any embarrassing photos and unflattering posts that might make an employer choose someone else for the job.
Lock down your privacy settings on all social media accounts that you only want friends to see.
Make sure your friends do the same. It is easy to find you via your friends posts.
Facebook: Keep a default picture and your name. Only make public posts that show you in a good light.
Instagram: Use the Archive feature to pull out unflattering posts without losing the post, comments or likes.
Twitter: If you share controversial tweets go private. Go through your old posts and delete tweets that an employer might not be happy to see.
Pinterest: You can make your boards private.
Snapchat: People can screenshot and save your photos without you knowing.
Let potential employers see photos and posts that show you in a positive light. Playing sport, getting awards, family events, hobbies and volunteer work all make you look like a good future employee.
Your connections on LinkedIn will show who you know in an industry and that could lead to you getting the job.
Your digital image is getting stronger as artificial intelligence is scraping your digital footprint.
My friend recently bought some Antique White paint at Bunnings and paid with her credit card. The next time she logged into Facebook Antique White and Bunnings were advertising on her page.
Every site you visit, every location you visit with your mobile phone, everything you buy with a credit card can be traced. Mobile apps are collecting your information without your permission.
You can find out more about how to protect your digital footprint at the Internet Society.
If you want to keep up with the latest information on how the internet is changing your work opportunities, subscribe to the Infocus Careers Newsletter. Contact me, Bev.J@infocus-careers.com.au M: 0434056412